This article was originally published in the Business Daily on 2024-03-07.
Artificial Intelligence (AI) stands at the forefront of technological innovation. It promises to revolutionise industries and economies worldwide. According to a study by PwC, AI could contribute up to $15.7 trillion to the global economy by 2030. This staggering figure underscores the immense potential AI holds for driving economic growth and prosperity. However, for e-traders in East-Africa, individuals or businesses that conduct retail operations online, to fully capitalise on this opportunity they must not only embrace AI but also make a deliberate effort to understand its dynamics.